The Upgrade Society
Kris Buban · A decade inside the industry’s wholesale channels
Private leverage for people who already spend, move, build, and operate at a high level.
$9M+ saved across 5 continents · Cohort 1 closes June 1st
Application reviewed personally. Selective by design.
Kris Buban outlines who The Upgrade Society serves and what to expect next.
Documented transactions. Not estimates or projections. Actual savings from access that was always available to those who knew where to look.
These are representative cases, not exceptional ones. The same channels and relationships that produced these results are available to every member. Access is built on information and relationships, not luck.
| Category | Retail | Member | Saved |
|---|---|---|---|
| Lamborghini Urus | $247,000 | $198,000 | $49,000 |
| Emirates First Class (Dubai–NYC, Return) | $34,680 | $5,200 | $29,480 |
| St. Regis Maldives Suite | $3,993/nt | $842/nt | $3,151/nt |
| Rolls-Royce Ghost | $380,000 | $298,000 | $82,000 |
| Gucci Private Client | $6,300 | $3,150 | $3,150 |
| Alaska LLC Registration | $25,000 tax | $0 | $25,000 |
| Business Credit Facility | Unavailable | $150,000 | Unlocked |
“The Emirates suite that costs $34,680 publicly is available at $5,200 through the same broker channels airlines use internally. The information is not secret. It is simply not offered to you.”
Kris Buban, Founder, The Upgrade Society“The Lamborghini that retails at $247,000 is available at $198,000 through the same auction floors dealers use. The gap is not wealth. It is access.”
Kris Buban, Founder, The Upgrade Society“The St. Regis Maldives suite at $842 per night is not a discount. It is a private client rate that only exists through a direct hotel relationship. That relationship is now yours.”
Kris Buban, Founder, The Upgrade Society
“$3,993/night suite.
Member rate: $842.”
The savings TUS members access are not the result of luck, timing, or exceptional circumstances. They are the result of a repeatable architecture built on two things: information arbitrage and relationship arbitrage. The 1% have always had access to wholesale pricing. Not because they are wealthy, but because they know the right people and the right channels. TUS formalises both.
The Emirates First Class suite that costs $34,680 publicly is available at $5,200 through the same broker channels airlines use internally. The Lamborghini that retails at $247,000 is available at $198,000 through the same auction floors dealers use. The information is not secret. It is simply not offered to you. TUS offers it.
The St. Regis Maldives suite at $842 per night (published: $3,993) is not a discount. It is a private client rate that only exists through a direct hotel relationship. The Hermès allocation, the Rolex waitlist bypass, the XO Aviation empty-leg rate: none of these are available to the public. All of them are available to TUS members through a decade of built relationships.
The Upgrade Society opens June 1st, 2026. The results documented here come from people who operated through the private M4LM and pre-launch access network before TUS formalised. These are not projections. They are documented transactions from a system that was already working. Every channel, relationship, and strategy carries forward to every member on joining.
Growing up, Kris learned early that the best rooms were not only reserved for the richest people. They were also reserved for the people who knew how to get in. Getting on a first-name basis with the right staff. Finding a way to be in Monaco for a client lunch without spending your life savings to be there. Access was not a luxury. It was a survival skill.
A decade inside wholesale dealer networks, private aviation brokers, and hospitality back channels confirmed what he already knew: the gap between what people pay and what things actually cost is not a wealth gap. It is an information gap. Two master’s degrees and a licensed wholesale dealer operation spanning five continents later, that gap became the foundation of The Upgrade Society.
The Playbook exists because Kris believes an informed member is a better member. If he knows it, you know it. The concierge team exists for everyone who would rather hand someone a destination and a date. Both paths lead to the same place.
TUS members access the full M4LM dealer network, the European operations through More4LessExotics GmbH, and the lifestyle architecture built across Wyoming, London, and five continents. The infrastructure is shared. What changes is the layer you access it through.
The Upgrade Society Enterprises LLC · Wyoming, USA
More4LessMotors LLC · Wyoming, USA
More4LessExotics GmbH · Germany
London Operations · United Kingdom
TUS is the membership layer built on top of More4LessMotors LLC, a licensed wholesale dealer network operating across five continents. The same dealer access, auction floors, and vendor relationships that power M4LM are what TUS members tap into. This is not a course built on theory. It is a room built on a decade of infrastructure. Visit M4LM →
TUS is for the person who already operates with intent.
You value access over noise. Precision over status theatre. Relationships, buying power, and private leverage over public flexing. You do not need more information. You need a better room, better positioning, and better ways to move.
If you already spend significantly across travel, lifestyle, business, or luxury, the right access compounds quickly.
“The access exists.
It has always existed.”
“The access exists.
It has always existed.”
The Upgrade Society exists on one insight: the gap between what the informed pay and what everyone else pays is not a function of wealth. It is a function of access.
A decade inside wholesale networks and private client desks revealed a truth the industry doesn’t advertise: this access isn’t reserved for the wealthy. It is reserved for those who know how to reach it. TUS was built to close that gap.
Founded by Kris Buban, licensed wholesale dealer and Oxford MBA, TUS connects dealer networks, elite travel, and lifestyle intelligence across five continents.
“The operating system behind
how smart people move.”
Every pillar rests on one principle: informed buyers operate in a different market. Access is real. Savings are documented. The advantage is structural.
Auction floors and pre-market inventory at dealer pricing, before the markup is added.
Charter, empty-leg, and fractional ownership access through the TUS network. Private terminals and crew included.
Status-matched rates and member discounts across major brands. Drive a Mercedes GLE 450 at compact prices.
One elite status unlocks benefits across eight airline and hotel programmes. Zero additional spend. The sequence is disclosed on joining.
Private client rates and upgrades at five-star properties globally, through channels hotels reserve for direct relationships.
Wholesale access to watches, jewellery, and couture. Private client appointments across 14+ partner brands.
Alaska LLC structures eliminate sales tax on exotic vehicles. On a $300K purchase: $25,000+ saved. Legal and documented.
Business credit lines and capital strategies unlocking six-figure funding facilities. No personal guarantees.
Every retail transaction is a transfer of value from the uninformed to the informed. The gap between what the industry pays and what the public paid is not a negotiation. It is the architecture of the system.
“The car you want is already sold at a price you were never offered.”
Wholesale auctions, dealer-to-dealer networks, and fleet disposals move inventory before it ever reaches a showroom. Licensed dealers access this market. Everyone else pays the difference.
“The $3,993/night suite and the $842 member rate are for the same room.”
Hotels maintain private client rate structures that never appear on Booking.com. The suite is the same. The experience is the same. The price is a function of who you are to the property and who introduced you.
“One elite status. Eight programmes. Zero additional spend.”
Elite loyalty status cascades across eight airline and hotel programmes through a sequence most frequent travellers never encounter. The specific programmes are disclosed to members on joining. The domino effect of a single status match is worth thousands annually.
“The structure sophisticated buyers keep private saves more than any negotiation.”
Alaska LLC structures eliminate sales tax on exotic vehicles. On a $300K purchase, that is $25,000+ in retained capital. Legal, documented, and widely used by those who know about it.
TUS members choose how they engage. Some take the knowledge and act independently. Others prefer us to handle it. A third category of access is only available through us: the infrastructure we have spent a decade building. There is no alternative route.
The masterclass teaches you the exact systems, strategies, and sequences we use. Status matching, points architecture, registration strategy, tax optimisation. You can execute every one of these independently. The knowledge transfers permanently.
For members who prefer not to manage the process, a dedicated private concierge infrastructure executes on your behalf: vehicle sourcing, suite bookings, fashion procurement, aviation. A service fee applies. The outcome is the same. The effort required from you is zero.
XO private aviation requires a $250,000 deposit to access directly. TUS holds that deposit. Members fly at empty-leg rates that are otherwise unreachable. Vehicle sourcing runs through the M4LM dealer licence, giving members auction-floor pricing before any retail markup exists. Watch and bag allocations at Rolex, Patek Philippe, and Hermès are relationship-dependent and cannot be queued for. These are only available through TUS.
Only available through membership
“Emirates First Class.
$34,680 published · $5,200 member.”
Dubai – New York · Return
The Upgrade Society · Aviation Access“Emirates First Class.
$34,680 published · $5,200 member.”
Dubai – New York · Return
The Upgrade Society · Aviation AccessTUS members are not passive subscribers. They are a curated group of people who think the same way about money, access, and time. Several times a year, that group occupies the same physical space, in cities chosen by Kris and venues chosen by the network.
Once, twice, or three times a year, Kris selects a city and members who want to attend simply show up. No agenda, no conference format. A room of people who understand the architecture of access, comparing notes in real time.
Frequency determined by member demand
Kris moves through invite-only spaces that most people watch from the outside: Formula 1 Grand Prix weekends, Grammy events, exclusive brand evenings at Rolls-Royce and Gucci, private dining at Michelin-starred restaurants, yacht charters, villa stays, and experiences that exist entirely off the public calendar. On occasion, a member joins him. Not as a guest. As someone who belongs in the room.
Selective · Invitation-only · Real
People who invest in private membership are not impulsive buyers. They are strategic thinkers who understand leverage. When they meet each other, at a TUS gathering, at a manufacturer event, in the private channel, the conversations that follow are worth more than the membership itself.
The room is the product
“The room is the product.”
The Upgrade Society · Member GatheringsBefore launch, a small group used our private network. These are their results.
“LA to Miami. I’ve done that flight. I know what it costs. What I didn’t know was what I didn’t have to pay.”
Yaz · Content Creator · Los Angeles LA → Miami · Private Aviation“I saved $49,000 on a Lamborghini Urus. The dealer network is real. The pricing is real. I’ve recommended Kris to everyone I know who buys at this level.”
Marcus
Founder · Dallas, Texas · Private Network
“Emirates First Class, Dubai to New York. $5,200. I’ve done that route four times now. The status cascade alone paid for membership ten times over.”
“Three nights at a property that costs $11,980. I paid $2,526. The room was identical. The only difference was how I booked it.”
Real people. Real results. Unscripted.
“$1,800 per night.
I paid $104. Two nights.”
“I wish I had met Kris
two years sooner.”
Follow the society:
@upgsociety on Instagram →Follow @kris.buban and @upgsociety to see the access in real time.
“14+ partner brands.
Private client pricing.”
Access is real. Savings are documented. Qualification is selective.
You do not join The Upgrade Society by browsing. You apply.
Every application is reviewed personally to assess fit, intent, and alignment. If accepted, you receive your next steps, secure your allocation, and prepare for launch with the rest of the room.
Selective access is not a gimmick. It is how the quality of the network, the standard of execution, and the value of the room are protected.
Applications are reviewed in order.
Kris reviews each one personally.
The founding rate applies only to Cohort 1. Once this cohort closes, the rate increases. It will not come back.
Fully refundable before June 1st, no questions asked · Reviewed personally by Kris Buban
Limited intake· Cohort 1
What happens after you apply
Once you apply, your profile is reviewed personally.
If there is alignment, you will receive a direct next-step path to secure your place and prepare for launch. If there is no fit, you will know quickly. The process is direct because the room is curated.
This is not open enrollment. It is selective access for people who are ready to move with intention.
Concierge requests, deal drops, wholesale bookings, private rooms, and your member community. The TUS app is built exclusively for members and goes live June 1st.
Private Rooms
Topic-specific rooms for hotels, aviation, vehicles, and more. Founder notes, member wins, and live inventory signals.
Concierge Requests
Submit a request directly from the app. Pierre and the team handle execution. No calls required unless you want one.
Signals & Briefs
Daily deal signals and Kris’s written briefs on rate strategy, vehicle sourcing, and access architecture. Delivered inside the app, not your inbox.
On June 1st, your member app goes live. The Playbook unlocks. Your concierge intake is reviewed and your first deal drops are personalised to what you told us you wanted.
Every new member goes through a structured 7-Day Initiation Protocol. Not an orientation. A sequence designed to produce one real, documented result in your first week. A booking, a saving, a deal. Something you can point to.
From day one, your concierge contact is Pierre. Available for requests, questions, and bookings through the app or by direct message. The team responds. Every time.
The access is not personal to Kris. It is structural. The broker channels, wholesale floors, and hotel programmes that produced the documented results are available to every member. If you book hotels, fly, or buy vehicles — at any level — the system applies. The only variable is how often you use it.
Aviation and hotels are one layer. Vehicle sourcing, fashion procurement, status architecture, and registration strategy apply regardless of travel frequency. A single vehicle purchase through the M4LM dealer network typically recovers the full membership cost. The status cascade alone, one action across eight programmes, has value that compounds annually with zero additional spend.
No. You choose how involved you want to be. The Playbook gives you everything you need to execute on your own. The concierge team handles it for members who would rather not. The access does not require expertise. It requires membership. We did the hard part. You get the rate.
The results shown are representative, not exceptional. They reflect standard transactions through channels that exist permanently, not one-time opportunities. The Emirates broker rate is available on every qualifying route. The M4LM dealer floor is open on every vehicle purchase. The hotel private client rate applies to every qualifying property. The mechanism does not expire.
“I booked a suite I had been pricing for months. The member rate was less than a third of what I had been quoted directly. I used the concierge team and it took one message.”
A.T. · London · Hotel Access
“I was already in the market for a vehicle. The savings covered the membership fee inside the first transaction. The Playbook alone would have been worth it.”
M.R. · New York · Vehicle Access
